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The 2017 Creative Works Conference lineup featured dozens of influential design, branding, digital, and storytelling experts. Attendees spent three days immersed in inspiration, learning from this diverse group of renowned creatives.
Workshop-goers went deep in these 3-hour, hands-on sessions led by top creatives from around the country. Workshops are open only to conference attendees and are limited to 40 people.
Fundamentals of iOS App Design
Greyson MacAlpine, Product Designer (formerly) at Uneo
Follow Greyson through an accelerated end-to-end mobile journey where you’ll get a firsthand look at her methodology and process for designing iOS apps. You’ll actively participate in research, wireframing, basic prototyping, and user interface design, all tailored specifically for the iOS platform.
Intro to Hand-Lettering
Ken Barber, Chief Lettering Officer at House Industries
Hand-drawn letterforms have the potential to do much more than communicate content — they can become the content itself. In this introductory workshop, participants will explore typographic models and learn simple-yet-effective exercises with legendary letterer Ken Barber. Ken will lead you through demonstrations and the practical foundations of hand-lettering so you can start generating one-of-a-kind work.
How to Write the Truth
Ashley C. Ford, Senior Features Writer at Refinery29
Learn to craft true stories without turning real people into heroes or villains. In her workshop, Ashley will use relatable examples and practical tools to teach you how to tell compelling stories that reflect humanity as it is. You’ll learn how to use language to add flourish to your writing and participate in exercises to help you maintain truth in any story you tell.
The Brand Laboratory: How to Dissect, Study & Assemble a Brand
Amy and Courtney will walk through their approach for diving deep and getting to know your clients, their projects, and their audiences. They’ll dissect that information with you and share their formula for creating a unique vantage point in a cluttered market. You’ll then learn how to translate that vantage point into a compelling visual story in order to create a meaningful brand.
Dialogue & Action
Antionette Carroll, Founder & CEO at Creative Reaction Lab
What is the role of creativity in racial rights and social equity? Find out in Antoinette’s workshop as you learn how to use creative problem-solving tools to challenge inequities and tackle real-world, community-focused issues. Through scenario-based exercises, you’ll uncover how to use your creative talents to become a community engagement leader in your own city.
The Full-Stack Designer
Naz Hamid, Product Designer at VSCO
Join Naz to learn how to expand your design toolbox to include the full range of skills needed to take a digital project from concept to sketch to screen. He’ll cover a range of techniques, processes, and tools you can use to translate a brand’s identity and visual elements into a fully-formed product ready for customers.
Lettering As Composition
Erik Marinovich, Lettering Artist at Friends of Type
This workshop will explore the process of composing a well balanced lettering layout. Erik will walk through the principles of visual hierarchy, research, and the importance of style selection. Techniques and critiques will teach students how to refine sketches into completed work. Participants should come with a 5-7 word phrase to develop. All skill levels welcome, but knowledge of Illustrator and Photoshop is a plus.
HOW TO BUILD A BRAND WITH CONVICTION
Jesse Bryan, EDC at Belief Agency
What you believe drives your passion and inspires vision. And the same is true for brands. When you understand what a brand — and the team behind it — believes, you can communicate directly and effectively. Jesse will take you through his agency’s process of how to uncover that core belief and use it to design and develop a brand rooted in truth and conviction.
Good Times & Collaboration
In this workshop partnership between Young Jerks and Ferocious Art & Fiction, participants will be divided into teams and provided with the bare-bones essentials needed to illustrate creative concepts under pressure. These exercises will help you distill ideas into words, words into images, and collaborate with others — all with the limited tools and time that encourage working with efficiency and confidence.
Workshops Presented by
The School of Advertising Art is a nationally recognized, award-winning graphic design college located in Kettering, Ohio.
The Creative Works Market brings designers, makers, manufacturers, and brands from all over the country to downtown Memphis. Add plenty of local vendors to the mix, and you've got more apparel, prints, pins, and goodies than you can handle. Open to the public on Friday and Saturday of the Conference.
SPONSORS & PARTNERS
We'd be crazy to try to pull something like this off by ourselves. Luckily, we have the help, love, and support of some incredible companies, groups, and organizations. A huge thank you goes out to everyone below for believing in this conference. Click around, and show them some love, too. Interested in supporting Creative Works? Drop us a note.